Going Naked. Hilighting Burn victims in SA. Every year a handful of celebrities bare some skin to highlight some cause. This year they decided to highlight burns, especially since burns leave permanent scars on the skin. The relationship between a celebrity taking off their clothes to a burn survivor is that feeling of total nakedness, along with the vulnerability that goes with it.
Burns are not given enough light and focus and through the campaign they bring this burning issue to the viewers. At the same time it assists us to build awareness about burns, the prevention and the cause. And the biggest bonus is that Marie Claire South Africa have assisted Burn Foundation Southern Africa in raising funds! So 31 celebs decided to show some skin for us. This being the biggest Naked issue Marie Claire have had, and being the biggest exposure we have received. For that we are truly grateful and will support Marie Claire in their future campaigns.
So what has happened in these past few months with the campaign you ask? Well, we had a day outing at the zoo, which was a blast and a half! We have had a big drive in recruiting volunteers and continue to do so. We have appeared on 5fm with Kim Shulze (who also took her kit off for us!), been on e-tv sunrise, appearing on Good Morning Africa as well as All Access. Then there was the Gala event. What a night with MC, comedian and newly found naked model Dave Levinsohn starting the evening proceedings in the buff! Go see.
If you have not already gone and bought, searched for or borrowed the Marie Claire March issue, please look at the link to see videos of the actual shoot as well as videos of the celebrities that joined forces in raising awareness for Burn Foundation Southern Africa.